The challenge I work with you to address will vary. It may be looking to the year ahead, analysing what the changing world of marketing and consumers means for your business. I help clients understand how to reach new, untapped audiences or manage the launch of a new product. The task will depend on the nature of your business and your own challenges and goals.
The end deliverable might be a structured report, a full launch day to engage your business or training to help your teams to reach the deliverable on their own. I use a wide variety of techniques to feed into these deliverables including data analysis, drawing on expert relationships and engagement workshops. There is no set formula and my clients find this generates better results.