Who I am

I’ve worked in strategic and leadership roles for the last nineteen years, seven of which have been running my own consultancy, specialising in fashion, luxury, media and lifestyle brands. Three of those years were spent travelling the globe with small children in tow, driving impact for clients from the back of a bus / tent / AirBnB. It’s fair to say I was more prepared than most for the new virtual world of working that we find ourselves in.

I’ve been client side, agency side, and media owner side. I’ve worked with start-ups and legacy global brands across nearly every industry and led the agencies that partner them. It’s given me a unique perspective on the world and the ability to see how it all connects.

Brands can’t get away with just thinking about products and marketing anymore. They need to start with the communities they want to engage, build brands and products that matter and feel relevant, and ecosystems that make their life easier and add value. It’s a complex world, and it needs diverse thinkers to find their way through. I like to think I’m a diverse thinker.