Happy clients
Caroline is hands down one of the most impressive business leaders I've ever come across. I can't think of anyone that has the left and the right brain capability she has, from the emotional and creative to the strategic and operational, Caroline is truly in a league of her own. She is the absolute definition of a modern business leader and without doubt, one of the most competent human beings I've ever had the pleasure to deal with.
Mark Adams - Chief Innovation Officer | VICE
Caroline is one of the best strategic minds I've worked with. We have worked together for a number of years, working with clients to aid their business strategy. We've collaborated with a number of our C-Suite clients, long term, to ensure their businesses continue to flourish and thrive- looking at everything from positioning to new product development; working with client in luxury fashion, retail, F&B and tech.
Caroline has a way of being able to simplify and make sense of even the most complex problems, a very rare skill!
Priya Matadeen - MD | Dazed
I have known Caroline for many years and over the years, I particularly lean on her skills when a business challenge is complicated and requires her clear, considered and creative view of the world.
At Apothem, Caroline came in to support me while we were preparing for the launch of our luxury CBD wellness line.
Caroline clearly identified the specific audiences we needed to connect with and developed a full strategy and go to market plan. Her work and thinking provided a clear framework for the team to work to and execute.
Caroline brings incredible value to most business challenges - she is extremely diligent, honest and a fantastic asset to anyone needing senior strategic rigour injected into a business.
Jessica Binns - CMO | Apothem
Working with Caroline is a great experience. She is always able to quickly identify core issues in business strategy and help craft intelligent strategic solutions that can be practically implemented. She is a great business partner, and easy to work with.
Matt Elek - ex CEO | VICE and CEO | Vinyl Factory
Caroline was a founding team member working as the strategic lead across the world from the successful pitch to setting up and establishing a bespoke network . She brought great consumer insight; an in-depth understanding of fashion and beauty as a millennial thinker and influencer under-pinned by an adaptable skill set from comms planning to strategy to media planning.
She worked across all divisions to build POE (paid, owned, earned) thinking into strategic responses for one of the most iconic and most loved brands in the world. Her work included divisional strategies for senior management; supporting products launches; working with markets to interpret and adopt her strategy from East to West recognising that whilst the definition of luxury and wealth vary greatly by geography, there is only one truly luxury global brand. She is an extremely capable strategist and a great communicator.
Susannah Outfin - ex-CEO | Plus and Managing Partner | Mindshare Worldwide
Clients
I’ve been incredibly lucky to work with clients big and small across a number of industries: